Privacy Policy
Effective Date: July 20th, 20261. Introduction
Welcome to Tilly The Herbalist. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website and interact with our services.
2. Information We Collect
We collect the following types of information:
A. Information You Provide Voluntarily
Newsletter Subscription: When you sign up for our newsletter, we collect your email address.
Contact Forms: When you fill out our contact form, we collect your name, email address, and the content of your message.
B. Information Collected Automatically (Analytics & Tracking)
When you visit our website, certain information is automatically collected to help us understand how visitors use our site. This includes your IP address, browser type, device type, pages visited, and time spent on pages.
This data is generally anonymous and does not directly identify you as an individual.
3. How We Use Your Information
We use the collected data for the following specific purposes:
To send you our periodic newsletter with updates, herbal tips, and news (only if you have explicitly subscribed).
To respond to your inquiries, comments, or requests submitted via our contact form.
To improve our website and customer service.
To analyse website traffic and user behaviour via Google Analytics and Squarespace’s built-in analytics to improve our website content, user experience, and marketing strategies.
We do not sell, trade, or rent your personal information to third parties.
4. Cookies and Third-Party Analytics
Our website uses cookies and similar tracking technologies:
Squarespace Analytics: As our website host, Squarespace automatically collects anonymous usage data to provide us with insights on website performance.
Google Analytics: We use Google Analytics, a service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of our website and to compile reports for us on website activity. You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of certain parts of our website.
5. Data Retention
Newsletter Data: We retain your email address until you unsubscribe from our newsletter.
Contact Form Data: We retain messages sent via the contact form for a period of 1 year to ensure we can reference past communications if necessary, after which they are securely deleted.
Analytics Data: Data collected via Google Analytics and Squarespace is retained according to their respective data retention policies (usually 14 months for Google Analytics by default, unless configured otherwise).
5. Your Rights
You have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data ("right to be forgotten").
Unsubscribe from our newsletter at any time by clicking the "unsubscribe" link in any email we send.
Opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or destruction. However, please note that no method of transmission over the internet is 100% secure. Our hosting provider, Squarespace, employs industry-standard security protocols to protect site data.
7. Third-Party Services
In addition to Squarespace (hosting) and Google (analytics), we may use third-party email service providers to manage our newsletter. These providers are contractually obligated to protect your data and use it only for our specified purposes.
8. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.
9. Contact Us
If you have any questions about this privacy policy or our data practices, please contact us at: